In recent years, the development of aluminum ceiling industry is really gratifying. According to statistics, the production enterprises of aluminum ceiling in China have increased sharply. But with the rapid development of aluminum ceiling industry, we can not ignore some problems.

1. Copying and imitation, lack of innovation. One of the main reasons for imitation and plagiarism is the lack of design ability of designers.

2. The technology content is not high, the manual operation is very much, and the awareness of environmental protection is insufficient. In fact, aluminum ceiling operation has become a fatal defect in competition with foreign products (especially gypsum aluminum ceiling production).

3. The scale of the enterprise is small and the price war is continuous. If this kind of industrial suicide continues, it will greatly weaken the competitiveness with foreign counterparts, and in the end, it will only give up a considerable market share.

4. Lack of brand strategy and low market competitiveness. To strengthen the efforts to forge brand, cultivate brand, package brand, promote brand, maintain brand, extend brand, and gradually form the mainstream of brand marketing is the direction of aluminum ceiling enterprises.

For this reason, the reporter interviewed a person in charge of Dongguan Changping chamber of Commerce and asked him to analyze the current situation of the development of aluminum ceiling industry. He explained the advantages and disadvantages of the development of Dongguan aluminum ceiling to the reporter. The reporter's analysis of this person in charge has a strong sense of identity. The development of the industry is really that we should do a good job in product quality, improve the level of technology application, and improve the new requirements of service.

With the arrival of the new economy, on the one hand, we can not deny that the rapid rise of China's economy has become an indisputable fact. The people's living standards are constantly improving, and their living requirements are gradually in line with the international standards. It is self-evident that the people's requirements for living places will be higher, and the aluminum ceiling plays an extremely important role in the new family decoration. On the other hand, we also see that in the face of the fierce foreign competitors of aluminum ceiling, the industry has high-tech and strong development in foreign countries Market capacity, our aluminum ceiling industry will be unprecedented impact and shock.